It has been reported there will be a 36% growth in the over 85’s population between 2015 and 2025, suggesting that the demand for beds at care homes will continue to grow and the industry will continue to steadily expand. As providers of health and care services, care homes need to build trust with their prospects. Establishing a strong relationships with prospects is the first step in converting prospects to new residents
Delight your customers.
Good customer experience delights your prospects, develops rapport, and builds trust. Trust is an essential driver of sales, with up to 81% of customers basing their purchase decisions on trust. Trust and customer service are intrinsically linked because customer service is essentially about building relationships. You need to have a great customer experience to build trust with your visitors. Surprisingly, consumer trust is actually declining internationally, suggesting that customer experience is an underexploited competitive advantage and investing in a great experience could yield strong results.
Delivering customer experience in the care industry.
Seeking assistance for your own or someone else’s health can be a worrying process. Implementing a great customer experience can alleviate the stress of this process. Delivering a frictionless service with clear communication, compassion, and credibility is essential. This is an emerging trend being embraced across the health care industry, with 49% of executives looking to invest into their customer experience in the next 5 years. Effective implementation of technology will facilitate this experience, providing the tools to deliver a hyper-personalised, efficient experience.
Why chat
Deliver a brilliant first impression with online chat
Online chat is a key communications channel for your website that allows your visitors to send messages your business. As an instant messaging platform, chat is a great tool for engaging and converting your traffic into prospects. Statistics suggest that chat users are 2.8 times more likely to convert a lead as well as spend 60% more. Up to 1 in 3 users over the age of 55 have used chat, suggesting it is an important and growing method of communication.
Investing in your customer’s relationship with your business will ultimately yield trust, improve your conversions, and drive sales.
If you would like to learn more about how chat can be used to drive your customer experience, launch a chat now and speak to one of our receptionists or contact us here
I would highly recommend chat 4 business to anyone looking to make the most of their online presence and deliver an amazing first impression.Tracy Lloyd, Director, Total Living Care
C4B have been instrumental in helping us turn website visitors into contacts for our database, but mainly clients for our future. Nathan Jackman-Smith, Director, Jackson Property
we would highly recommend this feature [C4B Connect] to anyone who has a business website!Jason Goldstone. Director, Hanover Residential
From our experience, Chat4Business has proven to be extremely valuable to both the enquirers and ourselves as an organisation.Abhinav Saraogi, Director, Pressbeau Care Homes
In the short time we have been with them it has captured potential buyers and sellers that otherwise wouldn’t have been without it.Marcus Feinhols, Director, Fine Homes Property
C4B’s ability to transfer chats straight to agents has allowed us to have a much better relationship with these visitors, and in turn converting them to clients.James Peacock, Winkworth PLC, Head of Brand
C4B worked with us to understand our requirements, providing a chat solution that was bespoked to meet the needs of our customer.Natasha Pocock, Porthaven Care Homes, Group Sales and Marketing Manager
